Robert Kulle

Robert C. Kulle Jr. – Founder & Chief Executive Officer

Robert grew up in Endicott, New York and was drafted out of college by the Cleveland Indians.  Following his professional baseball career Robert went to graduate school where he became certified to teach mathematics grades 7-12. In 1998, Robert decided to leave his teaching position in Syracuse, New York and move to Dallas, TX where he pursued an opportunity in financial services.   After meeting his wife Stephanie they moved to California in 2004 where he founded Heritage Capital Strategies, Inc. (HCS).
HCS specializes in life insurance solutions for business owners, affluent families, executives, and family offices.  Robert has taken his experience as a former professional baseball player and high-school math teacher to differentiate HCS in the life insurance marketplace.  He built HCS to utilize his mathematical and educational background to help clients and their professional advisors identify the best life insurance products and funding options for their planning objectives.
Robert’s core beliefs are HCS should focus on the analytics of the life insurance transaction, be independent yet have access to world class products, and be committed to servicing our existing clients that built our success.  These core beliefs and the firm relationship with M Financial have positioned HCS as a trusted resource for professional advisors and clients throughout the country. Robert is committed to post sale customer service/policy review and has built a team at HCS bringing over 60+ years of experience, knowledge, and relationships, that shares the commitment required to manage over $1 Billion in policy Death Benefits for clients.
Robert, Stephanie, and their two children reside in Newbury Park, CA.  They support their community through various school, sports, and philanthropic endeavors.  As a former professional athlete Robert loves youth sports and volunteers to coach softball, baseball, and basketball.  The family are active members of Sherwood Country Club in Westlake Village.
Karen Moore

Karen Moore – Chief Operating Officer

Karen joined Heritage Capital Strategies in February 2011.  As Vice President of Operations she is responsible for continuously improving efficiencies and the delivery of the broad based strategic plan. Karen manages all facets of the business and has a proven executive management track record with over 30 years of experience.
Before joining the company, Karen was a Vice President with Marsh PCLIS/Second Opinion for 20 years.  She spent those years in a variety of management positions including Case Management, Case Design, Commission Accounting and Policy Owner service.
Karen has two grown sons and currently resides in Thousand Oaks with her husband Dennis.
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Laurel Janca – Director of Executive Logistics

Laurel joined Heritage Capital Strategies in April of 2019 as an Account Executive focusing on policy owner services, underwriting, and special projects.
Laurel’s career began in the luxury hospitality industry working for both Four Seasons Hotels and Resorts, and Hyatt Hotels. Laurel applies this concierge commitment to the client experience at HCS. Prior to joining the firm Laurel started her journey in the financial services industry with Guardian. Over a four‐ year period, she learned the basics of the life insurance business with a focus on new business, agent support, and policy owner services.
Born and raised in the Midwest, Laurel holds a degree in hospitality management from The Ohio State University where she rode on their equestrian team. She resides in Los Angeles with her husband Mark and their cocker spaniel, Tater Tot.
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Steven Herrera – Senior Design Analyst

Steven brings to HCS 20+ years of experience in the life insurance industry. He started his career marketing to registered representatives of national broker dealers. His ability to understand the legal and tax issues required by advanced life insurance planning has allowed him to become a top product and case design analyst. Steven also worked at a financial planning firm and gained experience in financial modeling, underwriting and policy review required to support the affluent clients of HCS.
With a Bachelors of Business Administration from California State University Channel Islands, Steven’s education background also includes: Charter Life Underwriter from The American College, and Financial Modeling & Valuation Analyst certification from the Corporate Finance Institute.
Outside of the office, Steven is happiest with his wife Stephanie raising their son Ethan in Simi Valley.
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Amanda Evans – Account Executive

Amanda joined Heritage Capital Strategies in December of 2021 as an Account Executive focusing on policy owner services, underwriting, and special projects.
Amanda brings over 12+ years of experience within the finance and insurance industries. Prior to joining Heritage Capital Strategies, Inc, Amanda worked for Nationwide focusing on M Financial Firms to provide exemplary service for their affluent clients and top advisors. She has made it her priority to become well versed in not only life insurance but in providing excellent, expedited, and efficient service for clients and advisors alike.
Amanda resides in Northwestern Ohio with her husband Justin, active nine-year-old daughter, and Goldendoodle Tracker. When she is not sitting on the sidelines of a soccer field or in the bleachers at a softball game, she enjoys attending THE Ohio State University Buckeyes games in the Fall with her friends and family.
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Drew Velasquez – Premium Finance Analyst

Drew brings to HCS 20+ years of experience in advanced life insurance case design for business owners and high net worth families. He evaluates and works on all levels and types of insurance products and designs with a primary focus on the optimal and proper application to a client’s business or personal need while addressing many of the concerns of a client’s team of advisors.
He began his career in public accounting in Seattle, WA, specializing in the issues that affect ownership transition, value realization, management and structure of closely held businesses.
Drew joined a Member Firm of M Financial Group where he specifically applied his technical approach and planning skills to evaluating, protecting and preserving clients’ assets. This led to developing his life insurance analysis and case design expertise targeting the needs of affluent clients.
Drew holds a Bachelor of Business Administration degree with a concentration in Accounting from The University of New Mexico. Drew lives in Southern California with his wife and daughter and enjoys all of the lifestyle elements that Southern California offers him and his family.